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| FCUK Gender Neutral campaign: Rebranding
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The brief set was to re-model French Connection as deemed appropriate for the release of their new Gender Neutral campaign. This included extensive research into their current marketplace, past campaigns, and other competitive highstreet retailers. The brief was open to interpretation, therefore I decided to use the campaign as a platform to rebrand French Connection and bring them to the forefront of a wider and more diverse target market. In the process of rebranding the company, I had to consider their presence both online and instore, their brand marketing and brand identity and the impact each of these would have to make the rejuvenation successful.

As part of my assessment for this brief, I proposed my ideas to a panel using online mood boards and Photoshop design work to visualise my concept. 

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To view my portfolios more in-depth for this brief click on each document below to view them online:
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| Collaboration of choice: Sustainability.
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This brief gave me the opportunity to create a collaboration between a designer and a celebrity of choice and explore marketing strategies, products and values/beliefs behind the collaboration. I chose to consider a sustainability collaboration that would fire back at the fast fashion industry and educate their target consumers on the benefits of slow fashion by savouring style. I chose to forge a partnership between Designer Vivienne Westwood and Singer/performer Paloma Faith, I deemed this successful based on each of their own individuality and unique style as artists in their separate industries. Including their own personal beliefs and positive ethos towards sustainability.
As part of this brief, I designed a range of controversial classic slogan tees in true Westwood style. I then designed a range of sustainable packaging and marketing techniques I that would utilise to promote my collaboration.
In this project, I worked with Photoshop, Indesign and Illustrator to create a range of social media campaigns, inspiration boards, patterns and optimise photographs
​for the brief.
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